LOUIS VUITTON UNVEILS A MONOGRAM POP UP IN NEW YORK

Louis Vuitton has opened an immersive pop up in SoHo, New York, entirely dedicated to its iconic Monogram, created in 1896 by Georges Vuitton in tribute to his father.
Located at 104 Prince Street, the temporary space celebrates the 130th anniversary of the motif through a curated journey that highlights the house’s heritage, craftsmanship and enduring connection to travel.
Visitors are invited to explore the evolution of the Monogram through emblematic pieces and contemporary interpretations.

The experience unfolds across a series of themed spaces referencing the brand’s most recognizable creations.
From the Keepall Lobby to the Neverfull Gym and the Speedy P9 Safe Room imagined around Pharrell Williams’ reinterpretation of the Speedy, each area explores a different chapter of the Monogram’s history.
The Noé Champagne Bar and the Alma Terrace pay tribute to bags that shaped the identity of the house, while on site Care Services and personalization options offer hot stamping and exclusive patches available only at the pop up.

More than a product showcase, the installation presents the Monogram as a living language of modern luxury.
Open until April 2026, the pop up offers fashion enthusiasts and curious visitors the opportunity to rediscover how a historic pattern continues to evolve while remaining a symbol of French savoir faire and the art of travel.