The driver of a new textile paradigm, 2018 was a year marked by a collective awareness in the ready-to-wear industry. Brands, customers and young designers alike all championed a more environmentally friendly view of clothes, a far cry for textile production verging on consumerist suffocation.
Streetwear fashion has never been so on-trend! With tracksuits, hooded sweatshirts, sneakers, etc., the street and the catwalk are becoming real playing fields. We focus on the brand Kith, the most streetwear of American brands!
With a modern elegance, Arjé designs collections that are casual yet cutting-edge. Discover this highly desirable American brand to keep a close eye on!
Distinguished by the prestigious ISPO Brandnew Award, the labels Hero Water Wear and diPulse stood out thanks to their textile products with innovative characteristics.
Mission Workshop. Behind this intriguing name lies a contemporary label that mixes technical materials and pragmatic products. It’s a fact: this label born under the Californian sun distinguishes itself by manufacturing bike bags and luggage that deliver in both performance and desirability.
Designers have taken the overalls garage attendants wore back in the day and given them a new look, approved by a generation of powerful, sure of themselves women.
Today we’re looking at the Tellin brand, which succeeds in using textile innovation to make classically elegant clothes. Tellin’s philosophy is about being free to move without letting go of style!
After getting involved in ready-to-wear, as we have already seen in Promostyl’s AW19-20 Sports book (page 40), technology is now taking over our shoes, transforming them into both connected objects and accessories that are just as stylish as they are pragmatic. A demonstration.
Women’s collective Dôen was created in Los Angeles in 2015 by two sisters, Margaret and Katherine Kleveland and falls into the trend for easy fashion with a vintage vibe. The range is inspired by Bohemian design and a certain nostalgia for the California of years gone by, and features floral pieces with a streamlined chic.
Yesterday we introduced Kidur, the ethical ready-to-wear brand for men. Today, women’s fashion is in the spotlight, with Dagny and The Maiyet Collective, two environmentally-friendly labels to check out as soon as you can. Are you ready to change the way you dress?
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