When fashion reconciles luxury and the environment

A marketing pitch that has now become a must, today sustainability is the watchword of luxury brands in search of new credibility. Faced with ever-more demanding buyers when it comes to respect for the environment, luxury groups and houses are rethinking their position with a series of concrete measures affecting, among other things, the materials…

THE MEN OF PARIS FASHION WEEK

Men’s Fashion Week has just come to a close and our key takeaway is the following: the men’s wardrobe will be playful with an imaginative note. A pronounced touch of humour marked the men’s designers, who approached the season with narrative motifs, lots of pets and colour teamed with shine.

THE RELAUNCH OF THE MAISON PATOU

After Carven and Lanvin, it’s the turn of Patou to begin its revival. An iconic haute couture house created at the turn of the 20th century that continues to be remembered for its fragrance, it was closed in 1987. In a nostalgic move in line with this renaissance trend, the luxury giant LVMH acquired the…