NY Fashion Week: Promostyl’s seven favourites
New York Fashion Week finished on 11 September. While designers presented ever more creative collections, Promostyl spotted seven designers who stood out during this unmissable fashion event.
WHAT INFLUENCERS SHOULD YOU FOLLOW DURING FASHION WEEK?
September means the start of Fashion Week! From New York to Paris through London and Milan, it is now easy to fully immerse yourself in this strategic time in the fashion sphere thanks to the influencers who go from one show and event to the next for almost a whole month and share their everyday…
Luxury brands and their new concept stores
Merci in Paris, Bergdorf Goodman in New York, The Goodhood Store in London, LNFA in Berlin, etc.: concept stores are found all around the world. More than a distribution method, they are now proving to be a real marketing strategy.
When artificial intelligence turns its hand to fashion
Wearing a dress that doesn’t exist? At a time when augmented reality is setting the tone for new innovations, a piece without yarn or stitching has been created by the Dutch designer The Fabricant, in collaboration with Dapper Labs and the artist Johanna Jaskowska. More surprising still, this one-of-a-kind piece was auctioned on the blockchain…
42/54: THE MOST FASHIONABLE SPORTS BRAND AT THE MOMENT
In just three years, this Belgian label founded by two former athletes has distinguished itself from the usual kit supplier lines with its minimalist design and sustainable production methods. A godsend for sportswear.
When the fashion industry advocates slow fashion
The war against fast fashion has officially begun. The latest revelation to date: the enactment of the “Fashion Pact”, produced by François-Henri Pinault and supported by over 140 signatories. Consuming sustainable fashion without a negative impact on the environment is the determined battle now being fought by the top players in the textile industry.
The eco-friendly swimsuit trend
Whether they are manufactured from recycled nylon fibre, materials renowned for their sustainability or feature an SPF filter, the trend is for swimsuits combining fashion and ethics, guaranteeing a summer season with a focus on sustainability. We review five brands with innovative products.
Nomadism: a new trend to follow
Offering a mix of prints, fringed pieces, shearling, sheepskin, etc., boho chic style is back in force! For the autumn/winter season, designers have created real urban Amazons ready to explore as-yet unknown lands.
Comfort as the new luxury
Nowadays the question of comfort seems to be at the heart of designers’ preoccupations. Freeing the body from all shackles, using high-tech materials that are more flowing than ever, creating airy volumes with daring cuts, etc., designers are creating essential pieces with a something of a futuristic look.
My Philosophy: Kroeusna Khaou’s entirely ethical brand
Created by Kroeusna Khaou in 2007, the MyPhilosophy brand reveals elegant and delicate looks that are perfect for big occasions. Committed to an eco-friendly approach, the designer creates 100% ethical, custom-designed pieces!