January 31- By Promostyl

Saint-Laurent moves into a ski resort !

This winter, Saint-Laurent has decided to set up shop in Courchevel, a French town in the Savoie department. At 43 Rue de l'Eglise, an area renowned for its winter sports activities, Saint-Laurent has opened a new store exclusively for women.


After the success of the Jacquemus pop-up store, Saint-Laurent is making a difference by setting up shop permanently in this ski resort. A rather strategic location, indeed, it's one of the most touristic corners of France. And to stay in tune and blend in with the crowd, it's all about decorating the store! To achieve this, the shop was installed in a chalet-style building with a stone façade.


Anthony Vaccarello, the brand's artistic director, after demonstrating his creative talent for the opening of their boutique on the Champs-Elysées (123 avenue des Champs-Elysées 75008 Paris), the architecture of their signs is based on "Anthony Vaccarello's new architectural vision".


As mentioned above, the boutique features their women's ready-to-wear and accessories collections, as well as mountain equipment such as skis and snowboards. Vintage furniture adds to the warmth of the boutique. The brand has set up shop in this resort alongside Louis Vuitton, Gucci, Dior and Chanel!