The famous perfume brand is giving you the opportunity to see life in pink! That's right, for the inauguration of their new fragrance: Nina Illusion. And it's in the center of our capital, more precisely at the Canopée des Halles, that this pop-up store has been set up from 07 to 10 March 2024 to offer you an immersive experience out of the ordinary.

The Nina Illusion Café represents perfume in all its splendor with its apple-shaped design accompanied by a green thread, but also the colors representing perfume are the colors we'll find in this magnificent concept, pink everywhere accompanied by a pleasant scent that brings a relaxing atmosphere.

There were plenty of choices available to make the most of the moment, including a delicious pastry and a cup of coffee. But there was also the opportunity to stroll through the Infinity Room, so that this moment remains engraved in your memory with photos and videos in an immersive setting!

As you enter, you'll see a gigantic door, followed by our flagship element with its metallic flower at the center of the pop-up. This flower was created by our jewelry artist Hugo Kreit, accompanied by the brand's artistic director Haaris Reed, and can be made into a ring, necklace or bracelet. A new fragrance that will delight the senses with orange blossom, patchouli and raspberry.

Of course, the brand has thought of everything! To make your perfume even more symbolic, Sephora de la Canopée, in collaboration with the brand, is offering a voucher to have your perfume personalized in the pop-up store.

What's more, few visitors leave empty-handed: miniatures, perfumes and accessories are on offer.

Immersive design is an increasingly popular concept, an opportunity to give shape to one's imagination with striking colors, as shown below. The aim is to extract all the facets of this fragrance and bring it to life for visitors.

Making the material real is one of the main ideas behind the immersive concept.

This perfume has made a name for itself through a highly original concept, allowing visitors to share a good time, but also enabling the brand to make their product as viral as possible.