Hermès Beijing store reopens in style

On Monday, luxury brand Hermès reopened one of its three flagship stores in Beijing, now located in the heart of the business district.

Reopening in a shopping center

Following a complete renovation, the store has been relocated to the SKP shopping center. Visitors will not only be able to enjoy the boutique's articles, but also discover a contemporary dimension of Hermès' sixteen crafts. Shanshui paintings and regional landscapes will also be on display.

A presentation of the store...

The store's decor is highly symbolic. The textured stone facade evokes the erosion of mountains caused by waterfalls. The Faubourg mosaic, accompanied by Greek lights, adds an emblematic touch to the brand. These elements offer a spectacular view of the oak-framed staircase.

Women's pieces are located on the second floor, with sections dedicated to perfumes, beauty, jewelry, leather goods, costume jewelry and horse riding. The tour continues with men's ready-to-wear collections in leather and silk, as well as shoes and homeware.

Fitting rooms are available for customers, and a private lounge is also available for an even more exclusive experience.

Decoration from elsewhere

The decor is inspired by traditional Chinese art, with shades of ochre, sand and blue creating unique landscapes. Works of art by Émile Hermès, German artist Johann Elias Ridinger, and French photographer Maxence Rifflet complete the décor. This store is in keeping with the brand's 34 other boutiques in China, while respecting local culture.

In conclusion...

The reopening of the Hermès store in Beijing marks not only an important moment for the luxury house, but also for the region's lovers of fashion and exceptional quality. The new space, combining tradition and modernity, reflects Hermès' ongoing commitment to excellence and innovation. Customers will have the opportunity to rediscover the brand's iconic creations as well as its latest collections, in a setting that honors the heritage of craftsmanship while offering a contemporary shopping experience. This reopening reaffirms Hermès' position as a key player in China's luxury universe, where every detail is carefully thought out to offer an unrivalled experience.