SONGZIO AT PRINTEMPS HAUSSMANN UNTIL FEBRUARY 4, 2024The South Korean designer brand has chosen L’Endroit, Printemps Haussmann’s avant-garde designer concept store, to unveil part of its aesthetic and origins. The décor, blending black wood and metal, perfectly illustrates the brand’s identity.@songzio_official@songzio_officialLocated in the men’s section on the second floor of Printemps Haussmann, alongside renowned brands…
DE BEERS DEDICATES AN EPHEMERAL SPACE TO ITS ENCHANTED LOTUS COLLECTIONThe prestigious jewelry house De Beers Jewellers exhibits its creations in 30 boutiques around the world. Now, Galeries Lafayette – Paris Haussmann is hosting an ephemeral boutique with a frosted decor, in a nod to the winter season.De BeersThis ephemeral venue offers the opportunity to…
THE WORLD OF WILLY WONKA MOVES TO PARISThe magic of Charlie and the Chocolate Factory now comes to life! From November 8, 2023 to January 3, 2024, the iconic Christmas tree is transformed into an extraordinary chocolate tree, while Willy Wonka himself takes up residence in his ephemeral but bewitching pop-up at the Atrium. It’s…
A YETI MAKES A SENSATIONAL ENTRANCE INTO THE CAUMARTIN CITADIUMIt seems that Citadium has set its sights on a wintery, festive atmosphere by welcoming a rather unusual guest for the holidays!In anticipation of the holiday season, this department store dedicated to urban fashion has clad its walls in a light blue and a touch of…
APACHES COLLECTIONS X CYRILLUSApaches Collections enriches its collections and is about to collaborate with Cyrillus.Since launching a children’s ready-to-wear line in 2015, Apaches Collections has gradually expanded its offerings to include bags, scarves, women’s apparel, and most recently, linens for the home. The brand embodies a timeless and bohemian world, an attribute that captivated Cyrillus.Committed…
BALMAIN X ANT KAIBalmain has just announced an exclusive sneaker collaboration with artist Ant Kai.To celebrate the triumph of its now-legendary “Unicorn” sneaker, Balmain is launching a new initiative blending Parisian expertise with art, technology and inclusivity, values deeply rooted in the brand’s DNA.True to its heritage of bold innovation and exceptional French couture craftsmanship,…
DIESEL X LEEDiesel has just launched a new project in favor of eco-responsible fashion, teaming up with iconic brand Lee for an unprecedented collaboration. Together, they are combining their expertise to create a capsule collection, the profits from which will be donated to charity.Since their beginnings, Diesel and Lee have gained worldwide renown for their…
LENA SITUATIONS OPENS A CHRISTMAS POP-UP IN BRUSSELSLast Sunday, Lena Mahfouf, better known as Lena Situations on YouTube, unveiled the imminent opening of her first-ever pop-up store for her Hôtel Mahfouf brand in Brussels, news eagerly awaited by her fans.It’s an exciting announcement! Content creator Lena Situations, head of the clothing and decorative items brand…
JACQUEMUS INAUGURATES ITS FIRST POP-UP IN THE MOUNTAINSJacquemus continues its tour of the world’s most elegant locations. After establishing its first physical boutique last year on the prestigious Avenue Montaigne in Paris, this summer the brand expanded its network of ephemeral stores in luxury destinations, from Lake Como to Portofino in Italy, to an inaugurated…
PRADA X PRINTEMPS : A POP-UP FOR THE CHRISTMAS SEASONNew Prada ephemeral store for the end-of-year festivities, open from October 31 to January 7.In partnership with Printemps Haussmann, Prada has designed a unique universe made entirely of paper. The installation is inspired by the great works of classic literature, and sends warm Christmas greetings to…