JACQUEMUS INAUGURATES ITS FIRST POP-UP IN THE MOUNTAINS

Jacquemus continues its tour of the world's most elegant locations. After establishing its first physical boutique last year on the prestigious Avenue Montaigne in Paris, this summer the brand expanded its network of ephemeral stores in luxury destinations, from Lake Como to Portofino in Italy, to an inaugurated beach in Ramatuelle, near Saint-Tropez. It is now tackling the mountains, targeting Courchevel, one of the most prestigious resorts in the Alpine Arc.

The opening in the heart of Courchevel's prestigious ski area was selected as part of the brand's strategy to raise its profile.

Jacquemus' ephemeral boutique, open from December 9 to March 31, 2024, offers an exclusive capsule collection named "Guirlande". This collection includes accessories as well as a line of women's and men's clothing, all in limited edition, in an immaculate white décor.

At the same time, the brand has set up a skating rink on Rue du Jardin Alpin, open to the public until February 9, 2024.