GAP X AWAKE NY

  GAP X AWAKE NY   The collaboration between Gap and New York-based label Awake NY was unveiled in Spring 2026, highlighting the American brand’s strategy to refresh its image through partnerships rooted in urban culture. Founded by Angelo Baque, a former Supreme member, Awake NY brings a perspective shaped by the New York scene,…

ZARA X WILLY CHAVARRIA

  ZARA X WILLY CHAVARRIA   The collaboration between Zara and American designer Willy Chavarria was introduced in Spring 2026, marking a new step in the Spanish brand’s strategy of partnering with established designers. Known for his engaged approach and strong silhouettes, Willy Chavarria brings a distinct vision rooted in American cultural references and a…

SUPREME X MM6 MAISON MARGIELA

  SUPREME X MM6 MAISON MARGIELA   Unveiled in Spring 2026, the collaboration between Supreme and MM6 Maison Margiela brings together two distinct approaches to clothing. On one side, Supreme operates within a New York street culture built around product and community. On the other, MM6 extends the conceptual legacy of Maison Margiela with a…

ADIDAS X PLACES+FACES

  ADIDAS X PLACES+FACES   The collaboration between Adidas, London club Arsenal, and creative collective Places+Faces was unveiled in March 2026, confirming the growing interest of sports brands in cultural players emerging from the street scene. This capsule continues Adidas’s strategy of linking football with lifestyle, with a strong focus on image and community. Founded…

JW ANDERSON X GUINNESS

  JW ANDERSON X GUINNESS   The global fashion scene is currently abuzz with a collaboration that is as unexpected as it is inspiring: JW Anderson x Guinness. This partnership celebrates Irish cultural heritage, reimagining it through a contemporary and creative aesthetic. After an initial collaboration in 2024, the duo between designer Jonathan Anderson and…

CECILIE BAHNSEN X THE NORTH FACE

  CECILIE BAHNSEN X THE NORTH FACE   At the latest Paris Fashion Week Fall/Winter 2026, Danish designer Cecilie Bahnsen revealed the long-awaited fourth chapter of her collaboration with The North Face. Presented as part of her Practice show, this capsule elegantly fuses technical performance with couture sensuality, unveiling a delicate aesthetic that speaks as…

STELLA MCCARTNEY X JEFF KOONS

  STELLA MCCARTNEY X JEFF KOONS   This spring 2026, the fashion world witnesses a rare artistic dialogue that expands beyond conventional boundaries of ready‑to‑wear. Stella McCartney and contemporary artist Jeff Koons, longtime friends and collaborators, have renewed a creative conversation that began two decades ago with a new limited‑edition capsule celebrating their unique union…

ADIDAS X SIMONE ROCHA

  ADIDAS X SIMONE ROCHA   The London Fashion Week witnessed one of the most surprising and inspiring collaborations of the Autumn‑Winter 2026‑2027 season: the meeting of Adidas Originals and Simone Rocha, an unexpected union between iconic sporty spirit and a deeply contemporary romantic vision. Shown on the Alexandra Palace runway, this co‑signed collection is…

KITH X LISA

  KITH X LISA   Kith, the iconic streetwear brand, partners with Lisa, the global superstar from BLACKPINK, for a fashion collaboration that merges the energy of music with urban elegance. This limited-edition capsule marks the brand’s first collaboration with a global music icon, bringing fresh and international influence into the fashion world. The partnership…

WALK IN PARIS X PSG

  WALK IN PARIS X PSG   The Parisian brand Walk in Paris partners with Paris Saint-Germain for an exclusive collaboration, blending urban streetwear style with the world of football. This limited-edition capsule embodies the spirit of the capital, combining the elegance of sport with the creativity of the neighborhood. The collection features a series…