THE WORLD OF WILLY WONKA MOVES TO PARIS

The magic of Charlie and the Chocolate Factory now comes to life! From November 8, 2023 to January 3, 2024, the iconic Christmas tree is transformed into an extraordinary chocolate tree, while Willy Wonka himself takes up residence in his ephemeral but bewitching pop-up at the Atrium. It's simply irresistible !

La Samaritaine, the iconic department store on the Rue de Rivoli, is all set for the festive season. In addition to its decorations and gift ideas, an ephemeral boutique dedicated to the film Wonka, released on Wednesday December 13, has just opened in the store's atrium. Wonka, the prequel to Charlie and the Chocolate Factory, features actor Thimothée Chalamet as the eccentric young chocolatier. There's no traditional Christmas tree here, but a huge chocolate tree and a multitude of delicacies.