LENA SITUATIONS OPENS A CHRISTMAS POP-UP IN BRUSSELSLast Sunday, Lena Mahfouf, better known as Lena Situations on YouTube, unveiled the imminent opening of her first-ever pop-up store for her Hôtel Mahfouf brand in Brussels, news eagerly awaited by her fans.It’s an exciting announcement! Content creator Lena Situations, head of the clothing and decorative items brand…
JACQUEMUS INAUGURATES ITS FIRST POP-UP IN THE MOUNTAINSJacquemus continues its tour of the world’s most elegant locations. After establishing its first physical boutique last year on the prestigious Avenue Montaigne in Paris, this summer the brand expanded its network of ephemeral stores in luxury destinations, from Lake Como to Portofino in Italy, to an inaugurated…
PRADA X PRINTEMPS : A POP-UP FOR THE CHRISTMAS SEASONNew Prada ephemeral store for the end-of-year festivities, open from October 31 to January 7.In partnership with Printemps Haussmann, Prada has designed a unique universe made entirely of paper. The installation is inspired by the great works of classic literature, and sends warm Christmas greetings to…