A YETI MAKES A SENSATIONAL ENTRANCE INTO THE CAUMARTIN CITADIUM

It seems that Citadium has set its sights on a wintery, festive atmosphere by welcoming a rather unusual guest for the holidays!

In anticipation of the holiday season, this department store dedicated to urban fashion has clad its walls in a light blue and a touch of silver, evoking the icy beauty of the ice floe, all to welcome a rather restless yeti.

The choice of a yeti to decorate the store and highlight a special gift offer is rather original. The idea of creating an ice floe atmosphere could really immerse customers in a fairytale atmosphere.

To fully celebrate the Christmas season, this Printemps-affiliated department store has designed an exclusive magazine, distributed to customers on the spot, highlighting a selection of products captured in a frozen world.

Offering a dedicated magazine to customers, featuring products in this frozen world, is a clever way to generate interest in the items on offer during this festive season. It gives the impression that the shopping experience goes far beyond just the products, but offers a thematic immersion.

Have you had a chance to see this decoration in person?