PRADA X PRINTEMPS : A POP-UP FOR THE CHRISTMAS SEASON
New Prada ephemeral store for the end-of-year festivities, open from October 31 to January 7.
In partnership with Printemps Haussmann, Prada has designed a unique universe made entirely of paper. The installation is inspired by the great works of classic literature, and sends warm Christmas greetings to imaginary characters.
Visitors are welcomed into a majestic library 11 meters high, overflowing with delicately bound books, carefully crafted details and the Prada logo in gold lettering. Paper is at the center of attention, from the Christmas tree made up of a cascade of envelopes and greeting cards to presents wrapped in fine paper, adorned with motifs representing baubles or Prada's emblematic triangle.
Exclusive to Printemps, the ephemeral store offers a range of bucket and shoulder bags in black, ivory and red patent leather, as well as the Triangle and Re-Edition 2005 satin bags adorned with pearl-gray rhinestones and water lily motifs. The ready-to-wear selection, featuring black and white hues, includes a variety of organza pieces, accompanied by velvet ballerinas and mules adorned with sequins.