NAPAPIJRI OPENS A NEW STORE IN PARIS Napapijri strengthens its presence in France with the opening of a new Parisian boutique that highlights its contemporary outdoor universe. Located in a lively area of the city, the space offers an immersion into the brand’s aesthetic, known for its technical outerwear, Nordic identity and innovative…
RIXO SETTLES INTO BICESTER VILLAGE Rixo has opened its new permanent boutique in the heart of Bicester Village, the renowned luxury outlet in Oxfordshire, at the end of November 2025. This opening marks an important step in the brand’s European expansion. The space is designed to offer visitors the full essence of Rixo…
THE NEW BACCARAT FLAGSHIP RISES IN NEW YORK Baccarat marks a new chapter in its story with the opening of a flagship in the heart of the Meatpacking District, one of Manhattan’s most dynamic and creative neighbourhoods. This location offers the French maison an urban stage aligned with its ambition to engage an…
AMI PARIS UNVEILS A NEW ADDRESS IN BRUSSELS AMI Paris is opening a new boutique located at 5 Place du Grand Sablon in Brussels. The store covers about one hundred ninety square metres and occupies a prime location in the Sablon district, an area known for its art galleries, antique dealers and high…
THE MAISON DE FAMILLE BY LONGCHAMP OPENS IN SHANGHAI French luxury brand Longchamp inaugurated its new flagship Maison de Famille on October 28, 2025, at 12 Wukang Road in Shanghai’s former French Concession. Housed in a beautifully restored historic residence, the 150 m² boutique has been reimagined as a true Parisian home. Visitors…
LE MARAIS WELCOMES THE FIRST LES DEUX STORE Danish brand Les Deux has opened its very first location outside Scandinavia, at 32 Rue de Poitou in the Haut-Marais district of Paris. The 85 m² boutique embodies the brand’s DNA: a blend of Nordic elegance, minimalism, and sporty influences. This opening marks a major…
GENTLE MONSTER OPENS ITS FIRST STORE IN PARIS On October 24, 2025, South Korean brand Gentle Monster unveiled its first European store in Paris, located at 132 rue Vieille-du-Temple in the Marais district. This two-story flagship embodies the brand’s avant-garde aesthetic, blending design, art, and technology to offer a unique sensory experience. …
ZARA OPENS ITS NEXT CHAPTER IN LAS VEGAS Spanish retail giant Inditex is strengthening its U.S. presence with the opening of a new ZARA flagship at the iconic Forum Shops at Caesars Palace in Las Vegas. Located in the heart of the Strip, this highly strategic opening marks an important step in the…
ALICE + OLIVIA REOPENS ON MADISON AVENUE Alice + Olivia is reaffirming its presence in New York with the reopening of its flagship boutique on Madison Avenue, now redesigned as a vibrant, experiential space. Created in collaboration with Sugarhouse Design + Architecture, the new store concept blends discovery, community, and emotion in a…
AMINA MUADDI OPENS ON AVENUE MONTAIGNE Designer Amina Muaddi has opened her very first standalone boutique at 6 Avenue Montaigne in Paris, a major milestone for the brand founded in 2018. The space, designed in collaboration with Art Recherche Industrie, blends corrugated aluminum, Art Deco–inspired furnishings, and refined lighting to capture the label’s…
