DIOR OPENS A NEW BOUTIQUE IN BEIJING,
HOUSE OF DIOR

Dior has opened a new flagship boutique in Beijing, an exceptional space called House of Dior, which stands as a true temple of luxury and the art of living.
Located in the heart of the city’s central business district, this boutique embodies the brand’s heritage while adding a modern touch that reflects the growth of fashion in China.
Spanning 1,500 square meters across multiple floors, this iconic space showcases the full Dior universe: fashion, accessories, fragrances, beauty, and homeware.
Every corner of the boutique has been designed to offer an immersive experience, worthy of the refined and avant-garde spirit of the brand.

The architecture of House of Dior blends classic and contemporary influences harmoniously, with sumptuous materials such as marble, glass, and metal, creating an ambiance that is both majestic and welcoming.
The ready-to-wear collections of haute couture, designed by Maria Grazia Chiuri for women and Kim Jones for men, are highlighted in a refined setting where each piece is elevated.
Visitors can discover exclusive creations inspired by the history and values of the house, as well as limited editions specially designed for this exceptional space.

This new boutique in Beijing represents more than just a retail point; it is a true statement of modern luxury, where Dior’s heritage merges with the rise of China as the global fashion capital.
By opening this location in Beijing, Dior strengthens its commitment to expanding its presence in Asia, reinforcing its role as a leader in the luxury industry while celebrating the perfect union of tradition and innovation.
A place where fashion is experienced as an art, and where each visit becomes an unforgettable sensory experience.