LOEWE OPENS ITS CASA LOEWE FLAGSHIP IN GINZA

Spanish luxury house Loewe has opened a major new address in Ginza, central Tokyo, with a space called Casa Loewe Ginza, now presented as the brand’s largest store in Japan and one of its biggest worldwide.
Set at the prominent intersection of Chuo-dori and Miyuki-dori, the four level store spans around 965 square metres and offers the full universe of the house, including ready to wear, leather goods, shoes, jewellery, eyewear, fragrances, and home accessories.
The opening is accompanied by launch activations designed to establish the space as a new meeting point for fashion, design, and art.

The Casa Loewe concept blends the intimacy of a collector’s home with the sophistication of a flagship retail environment.
A façade of handmade green ceramic tiles references Ginza’s history and signals Loewe’s attention to materiality and craft.
Inside, natural light, stone surfaces and marble, and a flowing layout create a warm and welcoming atmosphere.
Contemporary artworks and artisanal pieces are integrated throughout, reinforcing Loewe’s long standing commitment to art and craftsmanship.

Beyond shopping, Casa Loewe Ginza is conceived as an experience driven destination.
The top floor includes a fragrance and gifting area along with a personalisation corner where clients can customise charms and mini bags, an approach aligned with Japan’s gifting culture.
To mark the opening, Loewe also introduces in store exclusives, including a special version of the Hammock Flip bag in the Light Ghost colourway.
The new flagship strengthens the house’s presence in one of Tokyo’s most prestigious districts while offering a complete immersion into its aesthetic and values.