WOOYOUNGMI REDEFINES LUXURY IN SEOUL

The Korean house Wooyoungmi unveils a new flagship in Seoul, reinforcing its presence in the city where its creative identity first took shape.
Located in one of the capital’s most dynamic districts, the boutique embodies the contemporary evolution of the brand founded by Madame Woo Young Mi, celebrated for her distinctive vision of menswear tailoring and her architectural approach to design.
This new space marks a strategic milestone in the label’s local and international expansion.

Conceived as an extension of Wooyoungmi’s aesthetic language, the flagship reveals a minimalist architecture defined by clean lines, controlled volumes and refined materials.
Smooth concrete, brushed metal and textured wood create an environment that feels both radical and warm, in dialogue with the house’s structured silhouettes.
The menswear collections and more experimental lines find a coherent setting that highlights precise cuts, subtle layering and the balance between discipline and modernity.

Beyond its retail function, the new address positions itself as a cultural and experiential space, designed to strengthen the relationship between the brand and its community.
Wooyoungmi affirms a contemporary vision of luxury that is discreet, intellectual and identity driven.
With this flagship in Seoul, the house consolidates its central role within the Asian fashion scene while reinforcing its global influence.