SCHIAPARELLI ESTABLISHES ITS WORLD IN HONG KONG

Schiaparelli opens its first Asian flagship in Hong Kong, marking a strategic milestone in the international development of the house.
This new retail location follows the brand’s recent expansion, driven by its growing visibility on red carpets and its renewed presence in haute couture.
As a key hub for luxury and contemporary creation, Hong Kong offers Schiaparelli the opportunity to engage directly with a demanding and well informed Asian clientele.

The interior architecture reflects the distinctive Schiaparelli aesthetic, defined by sculptural volumes, warm tones and surrealist references.
Signature codes appear through golden details, curved lines and a scenography that treats each piece as a collectible object.
The flagship presents a curated selection of ready to wear, accessories and jewellery, designed to convey couture spirit while remaining connected to everyday wear.

This Hong Kong opening signals a shift in how Schiaparelli positions itself beyond Europe, choosing a permanent presence rather than temporary appearances.
The flagship functions as a space of expression where the house’s identity unfolds clearly, balancing Parisian heritage with a desire for local resonance.
More than a showcase, it becomes a lasting point of connection with an Asian audience attuned to storytelling, craftsmanship and symbolic design.