PRADA OPENS ITS HONG KONG FLAGSHIP AT LANDMARK

Italian luxury house Prada has inaugurated a new flagship at the heart of the prestigious Landmark complex in Central Hong Kong.
Located at the corner of Des Voeux Road Central and Ice House Street within Landmark Alexandra, the new boutique spans more than 1,300 square metres across three floors.
Replacing the brand’s former address within the complex, it becomes Prada’s largest store in the Asia Pacific region, underlining the strategic importance of Hong Kong within the global luxury landscape.

The exterior architecture stands out with an off white steel façade featuring Prada’s iconic triangular motif and Porto Bianco stone, while large street facing windows invite visitors inside.
The interior reflects the Maison’s visual codes through black and white checkered marble floors, signature green walls and refined metal accents, creating a dialogue between timeless elegance and contemporary design.
Women’s ready to wear occupies the first floor, menswear is presented on the second floor alongside a curated women’s selection, and the ground floor houses private lounges dedicated to fine jewelry and personalization services.

This opening marks over twenty years of collaboration between Prada and Landmark and reflects the evolution of luxury retail toward immersive and experiential spaces.
As Hong Kong’s retail landscape continues to transform, the new flagship demonstrates Prada’s confidence in the long term strength of the Asian market.
It offers a comprehensive and sophisticated brand experience at the heart of one of the city’s most iconic shopping destinations.