PRADA UNVEILS A POP-UP IN FORMENTERA FOR SUMMER Prada inaugurates the summer season with the opening of a pop-up on the enchanting Balearic island of Formentera, at Es More, 9 Carrer de Ramon Llull. This new ephemeral space, imbued with the brand’s emblematic aesthetic, subtly blends white and blue, accented by striped…
AMI PARIS OPENS AN EPHEMERAL BEACH AT GALERIES LAFAYETTE HAUSSMANN This summer, Ami Paris brings the beach to the heart of the capital. From June 1 to September 2, 2024, Alexandre Mattiussi’s brand is transforming Galeries Lafayette Haussmann into a veritable haven of relaxation, with a beach equipped with deckchairs, cabins and…
FOUKI X POP UNDERWEAR Quebec brand POP Underwear and artist Fouki join forces for a unique collaboration that fuses urban fashion and musical culture. Since its launch in 2019, POP Underwear has stood out for its comfortable and inclusive collections, while exploring new creative avenues. This new collaboration with Fouki…
BILLIONAIRE BOYS CLUB X NUWO After a launch party at Paris Fashion Week, the European branch of Billionaire Boys Club (BBC) unveiled its new capsule in collaboration with Brent Faiyaz’s brand NUWO. BBC Creative Director Ross Westland was inspired by skateboarder Carlisle Aikens’ love of the brand, often seen wearing his pieces.…
MELLER X AWAKENINGS Spanish sunglasses brand Meller has unveiled its latest collaboration with the renowned Awakenings music festival. Held in Hilvarenbeek in the Netherlands, this techno festival offers a unique sensory immersion with renowned DJs such as CamelPhat and Amelie Lens. For the occasion, Meller installed five branded photo booths on the…
ACNE STUDIOS AND SPOTIFY SUPPORT YOUNG ARTISTS Swedish fashion brand Acne Studios and music giant Spotify join forces to offer new opportunities for artists and fans to connect. This ambitious partnership will expand the “Acne People” talent program, which has already collaborated with stars such as Rosalía, Bladee, Kaytranada, Yaeji, and K-Pop…
MAISON CHÂTEAU ROUGE AND JORDAN TRANSFORM THE FORMER TATI BARBÈS The former Tati Barbès, rehabilitated by Youssouf Fofana of Maison Château Rouge, reopened its doors on June 29, 2024, transformed into an innovative community space in collaboration with Jordan Brand. This iconic venue, located at 2-4 boulevard Marguerite de Rochechouart, is home…
LE KIOSQUE DU MONDE D’HERMÈS MOVES TO AIX-EN-PROVENCE This summer, Hermès brings a touch of magic to Aix-en-Provence with its pop-up Le Monde d’Hermès. From July 3 to 5, this ephemeral kiosk, inspired by the emblematic Parisian kiosks, will take up residence in the town, offering visitors a unique immersion in the…
RICHARD ORLINSKI INVESTS THE MARAIS For the first time, artist Richard Orlinski opens a pop-up shop in the heart of the Marais district to celebrate 4 years of the Orlinski Shop. This ephemeral boutique, located at 78 rue de Turenne, will welcome visitors from July 1 to 7. The event showcases the…
NYX SETS UP SHOP AT SAINT LAZARE FOR A MAKEUP POP-UP From July 4 to 6, 2024, the forecourt of the Saint Lazare train station will be transformed into a temple of make-up thanks to the Nyx pop-up dedicated to the launch of its new Buttermelt blush. The event promises to delight…