LACOSTE X ONE PIECE

Lacoste, always on the lookout for new ways to rejuvenate its image, this time tackles the world of anime and manga with an exclusive collaboration with One Piece.
This initiative follows the success of their previous collection with Netflix, proving that Lacoste knows how to capture the attention of youth culture.

For this new collection, Lacoste draws its inspiration from the anime One Piece, adapted from the famous manga by Eiichirō Oda, which has more than 1,112 episodes.
The aesthetic of this collection is based on the cover of chapter 1 106 of the manga.
It will comprise 1,106 limited-edition pieces, including sweatshirts, socks and caps, all marked by the One Piece universe.

This collaboration is Lacoste’s strategy to connect with a new generation of consumers.
By teaming up with such a popular anime as One Piece, the brand hopes to attract the attention of young manga and anime fans.
This innovative approach shows how brands can use pop culture to stay relevant and attract new audiences.

The collection will be unveiled in Japan on August 2, but it seems that this limited edition will not be available in France.
French fans will have to be content with admiring this collaboration from afar.
Lacoste thus continues to strengthen its link with the younger generation by associating itself with contemporary and international cultural phenomena.