Portrait of Studio Unravel
Behind a host of concept stores, boutiques and coffee shops in Korea, the creative architecture studio Unravel is in the habit of designing offbeat conceptual spaces with contrasting materials in minimalist lines.
Darial concept store in Barcelona by Djaba Diassamidze
Parisian couturier Djaba Diassamidze’s foray into designing a concept store has given rise to a singular setting. Right at the heart of Barcelona’s Eixample neighbourhood, he has taken over 1,500 m2 in a 19th-century building Casa Tomàs Roger. We find his collection along with a selection of objets d’art, a brasserie, a bookshop and furniture.
Is pink still in the picture for retail?
While pink is the most sought-after colour on Instagram and social media, over the past few years we have seen a host of shops, museums, restaurants and other coffee shops entirely in pink adopt the bubble gum shade in every possible style and variation. Is it still possible to create new all-pink retail concepts nowadays?
Lanvin returns to centre stage with a new image and store
After a long and tumultuous period during which creative director Alber Elbaz was replaced at Lanvin, the brand is slowly bouncing back and returning to the forefront of the international stage. Bruno Sialelli’s arrival as creative director of the oldest French couture house was already warmly welcomed early last year and seems to have given…
REVIEW OF THE JANUARY 2020 DESIGN WEEK PARIS
The year began with a host of events during the latest Design Week Paris. Here’s a quick look at what caught our eye.
Retail space flexibility while respecting resources
We currently live in a constantly changing and moving digital world in which brands never stop communicating about and rethinking their offering. As such, retailers must rework the rhythm of their stores, like by hosting temporary installations and events, without devoting new resources and materials to each staging…
Window displays take a new turn
Previously a sign of significance and space on the street, demonstrating all the brand’s importance and image, window displays have changed a great deal nowadays. A closer look at these window displays chosen by PROMOSTYL.
Focus on staircases as the central element in new retail concepts
At a time when luxury brands are increasingly looking to stand out and highlight their identities and know-how, boutiques have seen a rise in staircase design. These real concept stores spanning several floors are concentrated around staircases built from truly unique pieces, like a work of art. A brief overview of the craziest that take…
Independent European brands set out to conquer Soho in New York
At a time when retail giant Barneys has closed its doors and liquidated its stocks, independent fashion brands have decided to take over the New York market en masse. Make way for independent labels ranging from R13 jeans, Sandro and even Rouje, the new concept by Jeanne Damas, all of which have opened up in…
When Sessùn, the fashion brand launches a concept store
The Marseille brand has just opened its new store in Marseille. Much more than a mere address, the space combines cuisine, literature, lifestyle and craftsmanship.