GENTLE MONSTER OPENS ITS FIRST STORE IN PARIS On October 24, 2025, South Korean brand Gentle Monster unveiled its first European store in Paris, located at 132 rue Vieille-du-Temple in the Marais district. This two-story flagship embodies the brand’s avant-garde aesthetic, blending design, art, and technology to offer a unique sensory experience. …
ZARA OPENS ITS NEXT CHAPTER IN LAS VEGAS Spanish retail giant Inditex is strengthening its U.S. presence with the opening of a new ZARA flagship at the iconic Forum Shops at Caesars Palace in Las Vegas. Located in the heart of the Strip, this highly strategic opening marks an important step in the…
ALICE + OLIVIA REOPENS ON MADISON AVENUE Alice + Olivia is reaffirming its presence in New York with the reopening of its flagship boutique on Madison Avenue, now redesigned as a vibrant, experiential space. Created in collaboration with Sugarhouse Design + Architecture, the new store concept blends discovery, community, and emotion in a…
AMINA MUADDI OPENS ON AVENUE MONTAIGNE Designer Amina Muaddi has opened her very first standalone boutique at 6 Avenue Montaigne in Paris, a major milestone for the brand founded in 2018. The space, designed in collaboration with Art Recherche Industrie, blends corrugated aluminum, Art Deco–inspired furnishings, and refined lighting to capture the label’s…
POLÈNE OPENS ITS FIRST STORE IN HAMBURG On September 1, 2025, Polène opened its first store in Germany at 71 Neuer Wall, in Hamburg’s Neustadt district. The 300 m² space was designed by the Norwegian architecture firm Snøhetta, marking their first collaboration with the brand. The boutique blends Polène’s minimalist aesthetic with the…
HERMÈS OPENS ITS FIRST STORE IN ARIZONA Hermès officially inaugurated its first boutique in Arizona on September 12, 2025, at Scottsdale Fashion Square in Scottsdale. The store is the 42nd for the house in the United States and spans two levels. Its design draws strong inspiration from the Sonoran Desert: natural light, pastel…
STONE ISLAND EXPANDS WITH A FLAGSHIP STORE IN HANGZHOU Stone Island has just opened its new flagship store in Hangzhou, located in the In77 Hangzhou Hubin Yintai shopping center. Covering over 370 m² across three floors, the store follows the brand’s global retail concept developed in collaboration with OMA/AMO studios. The ground…
H&M TAKES LE MARAIS BY STORM WITH ITS NEW FLAGSHIP STORE H&M strengthens its Parisian presence with the opening of its new 1,000 m² concept store at 43 rue des Francs-Bourgeois, in the lively Marais district. Spread across three levels designed by an in-house Swedish team, the boutique offers a premium selection: womenswear,…
UMIT BENAN OPENS A NEW FLAGSHIP STORE IN MILAN Turkish designer Umit Benan has opened his first flagship store in Milan, located at 6 Via Bigli in the heart of the fashion district. This project marks the triumphant return of the brand after a hiatus, supported by strategic investment from Davide De Giglio…
MARIMEKKO OPENS ITS FIRST FLAGSHIP STORE IN PARIS The Finnish design house Marimekko is set to open its first flagship store in Paris this fall. Located in the vibrant Marais district, near high-end international brands and the Picasso Museum, this opening marks an important milestone in the brand’s expansion across Europe. …
