LE KIOSQUE DU MONDE D’HERMÈS
MOVES TO AIX-EN-PROVENCE

This summer, Hermès brings a touch of magic to Aix-en-Provence with its pop-up Le Monde d’Hermès.
From July 3 to 5, this ephemeral kiosk, inspired by the emblematic Parisian kiosks, will take up residence in the town, offering visitors a unique immersion in the world of the French luxury house.

Launched for the first time in 2021 in Prague, this traveling concept transforms the brand’s biannual magazine into a real-life experience.
The kiosk, decorated in Hermès orange colors, offers visitors the chance to discover the latest edition of the magazine, focusing on “L’esprit du Faubourg”.
This theme highlights the history and new collections of the house, evoking its legendary address at 24 Faubourg Saint-Honoré in Paris.

During these three days in Aix-en-Provence, visitors can enjoy games of memory, chess and small horses, while enjoying refreshments in a warm atmosphere. A newsagent and his team will be on hand to guide the curious.
Each visitor will leave with the latest issue of the magazine and a bouquet of fresh flowers, creating a memorable souvenir of this encounter with Hermès.

After stops in Nice and Cannes, this pop-up offers Hermès increased visibility on the Côte d’Azur, a region prized for its tourists and high-end customers.
This initiative reflects a growing trend among luxury brands to create immersive, temporary experiences, reinforcing their presence and relationship with the public.