May 13th, 2021 – By PROMOSTYLThe Lycra Company : The latest denim innovationsIntroduced by the American textile chemical company DuPont, lycra was created during the Second World War to replace silk and rubber which were requisitioned for military equipment. As the first truly synthetic fiber, it quickly made its mark on the rest of the…
May 13th, 2021 – By PromostylJurgen Lehl + Babaghuri: in the middle of nature in JapanThe Jurgen Lehl + Babaghuri store in Fukuoka, Japan, is a space that promotes a lifestyle of natural materials. Starting with a monotone concrete block store, the two designers Koichi Futatsumata and Koichi Shimohira of Case-Real designed a series of…
May 13th, 2021 – By PromostylGreenwashing is in fashion: an eco-responsible wardrobeWe see it everywhere in all designers and all major brands, fashion becomes eco-responsible. It is today and still for a long time the key words of a good marketable collection. Ecology becomes the number one selling point before trend, cost and comfort.We know…