May 13th, 2021 – By Promostyl
Greenwashing is in fashion: an eco-responsible wardrobe
We see it everywhere in all designers and all major brands, fashion becomes eco-responsible. It is today and still for a long time the key words of a good marketable collection. Ecology becomes the number one selling point before trend, cost and comfort.
We know that fashion is now one of the most polluting industries in the world, so brands and customers are adopting a more responsible and ecological fashion. If now as consumers we buy better, in less quantity and better quality, brands are innovating more and more every day to offer products in the air of time: trendy, practical, sustainable and eco-responsible.
If the big designers and the big brands start greenwashing by promising eco-responsible collections, or giving donations to associations for sustainable development, it is the small designers who are the stars of these innovations. Producing limited quantities every week or month, rebuilding new trendy pieces from existing products, using natural materials, the products sell out in few minutes, without unsold stock, and give customers the chance to have a unique or almost unique piece, produced locally and with very low ecological impact.
These designer brands like Réuni, who creates its pieces only with the customer, Stella Pardo, who produces its pieces by hand in France with natural materials, Noyco, who creates sustainable unisex collections with low environmental impact materials, or Kamad Reworked, who hunts for buttons on luxury pieces to make jewelry... we are in good hands to envision tomorrow's fashion in a better world.