How do we put together our Design Forecasts?

Our team’s research is essentially founded on the monitoring and interpretation of major social, political, and cultural movements, unravelling the mysteries of tomorrow, today. We keep up with breaking news; travel, visit trade shows, museums, cafés, and restaurants, to better understand the determining Zeitgeist or the spirit of our times.

Then our experts are divided into 2 separate units which constantly exchange, interfaced in a non-stop mutual knowledge feed.

• The Inspiration Design unit is organized around a panel of experts (strategic planning, insights, artistic direction, style). From this combined know-how and expertise, a book containing two major parts is published. The first part is put out annually and explores the mega trends influencing consumers. The second part is centered around the consumer and consumption tribes. Who are they? What are their desires and needs? What kind of products are best suited to them?

• The unit takes these inspirations and turns out sectors: Interior Design, Retail, Industrial Design HOME NON?

What is the difference between design inspiration, design, home and retail books ?

The design inspiration book unlocks the secrets to tomorrow’s consumers in retail, home, and industrial design. It also explores the megatrends which drive these 3 sectors. This is where it all begins, the main ingredients behind home, industrial design, and retail.

An insightful opus of forecasts targeted to multi-brand chain stores, stand-alone brands, buyers, style and design bureaus, corporate identity, and marketing management.

This book is categorized by consumer tribes and Avant Premieres the objects of tomorrow: their functions, their shapes, their colors, finishes and materials.

A book of insights and forecasts aimed at stores, boutiques, multi brand chains, stand-alone brands, buyers, corporate identity, and marketing management. This book is categorized by consumer tribes and looks to paint a detailed portrait of the stores of tomorrow: what you need to know in merchandizing, window displays, mannequins, shapes, colors, finishes and materials to be future proof.

A book of insights and forecasts aimed at restaurant chains, architects, interior designers, hotels, bars, coworking spaces. This book is categorized by consumer tribes and reveals what is to be the interior design of tomorrow: spaces, design, colors, materials, finishes.

What’s Inside our Design Books?

Our trend books identify 4 consumer behaviors which will influence your clients in the upcoming 12-24 months. These books are released once a year, a year in advance.

Within the scope of each consumer behavior, 3 consumer tribes come to life.

After identifying and defining them, we investigate their expectations and what we recommend in terms of shape, material, color, use and function.