The Forecast Book Retail is a digest of analyses and inspirations for retail, bringing together the best in scenography, window displays, colors and materials.
The RETAIL book is a 60-page creative decision-making tool.
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For each of the 4 profiles, we have defined 2 types of customer.
In our approach, we combine the 4 consumer profiles into 4 themes.
Then we propose 40 colors from the color book, divided into themes.
For the analysis of the 4 themes, Promostyl proposes 2 axes, bringing you a modern approach to forecasting.
The consumer market and the luxury market.
For each axis, we offer a double-page analysis of forecasts through a season, as well as a focus on an iconic design for the consumer market.
Then the equivalent for the luxury market
Creative directions for the consumer market, then for the luxury market
This enables our customers to adapt all these avenues more effectively to their clientele.
The other themes follow the same pattern.
In all, you'll find 2 innovative creative tracks for each tribe profile.
Customers can select from the different sectors of the book to adapt our creations to their brands.
Extract from the RETAIL 2024 Forecast Book
- Megatrends – p.3
- Archetypes – p.4
- Mapping – p.5
- Consumer profiles – p.6
- Overview – p.9
- General color range – p.11
Styles and products development part :
- TECHNOLOGY theme - p.18
- COUNTERCULTURE theme - p.36
- LUXURY theme - p.54
- NATURE theme - p.72
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