This book is the essential tool to follow the major trends in industrial design. It will also help you position your products by establishing your own identity in correlation with today's and tomorrow's world.

This booklet contains :

– An editorial summarizing the main trends of the year
– A mapping defining 4 typical consumer profiles
– The 4 themes of the year responding to these 4 types of consumers

Each of the 4 themes includes :

– A specific editorial for each theme
– The portraits of 3 key consumers
– The 3 iconic designers of the year
– The 3 stories developed with for each :

• • An inspirational product page

  • A page of product examples

  • A shapes page

  • A materials and finishes page.