This book is the must-have tool to follow today’s major trends in industrial design. It will guide you through the positioning of your products and will aid and assist you in setting up your own unique identity, one which is in synch with the world of today and what is to come tomorrow.

This book includes :

– An editorial summarizing the year’s key trends
– A customer segmentation map defining 4 key consumer profiles
– The 4 annual themes responding to the 4 key consumer profiles

Each of the 4 themes contain:

– A specific editorial for each theme
– Portraits of the 3 key conusmer profiles
– The 3 iconic designers to follow this year
– The 3 developed storylines and INSIDE each:

• • Food for Thought: A product inspiration page

  • A page featuring product examples

  • A shape/form spotlight page

  • A material, trim, finish and decorative detail spotlight page