This book is the essential tool to follow the major trends in commercial architecture. It will also assist you in positioning and redesigning your sales spaces by creating an atmosphere that corresponds to your brand's DNA and correlates with today's and tomorrow's world.

This booklet contains :

– An editorial summarizing the main trends of the year
– A mapping defining 4 typical consumer profiles
– The 4 themes of the year responding to these 4 types of consumers

Each of the 4 themes includes :

– A specific editorial for each theme
– The portraits of 3 key consumerss
– The 3 iconic architects of the year
– The 3 stories developed with for each :

• • An inspirational consumer trends page

  • An interior design page

  • A product page

  • Materials and finishes page

  • A summary page of highlights