FRED PERRY SETS UP IN SOHO

  FRED PERRY SETS UP IN SOHO   The British brand Fred Perry opens a new store in Soho, London, strengthening its presence in a district historically connected to music scenes and urban subcultures. This location aligns naturally with the brand’s identity, which has long been shaped at the intersection of sport and alternative culture.…

NINA CHRISTEN OPENS A STORE ON RUE DE LA PAIX

  NINA CHRISTEN OPENS A STORE ON RUE DE LA PAIX   Swiss designer Nina Christen opens her first Paris boutique on Rue de la Paix, marking a new step in the development of her footwear brand. Known for her handcrafted creations and sculptural silhouettes, she is now establishing a presence in one of the…

ON INAUGURES A LARGE STORE IN SHENZHEN

  ON INAUGURES A LARGE STORE IN SHENZHEN   Swiss sportswear brand On opened its largest store in China on March 5, 2026, located at the MixC World shopping center in Shenzhen, one of the city’s major shopping complexes. The store spans 802 m² over two floors, reflecting the strategic importance of the Chinese market…

WOOYOUNGMI REDEFINES LUXURY IN SEOUL

  WOOYOUNGMI REDEFINES LUXURY IN SEOUL   The Korean house Wooyoungmi unveils a new flagship in Seoul, reinforcing its presence in the city where its creative identity first took shape. Located in one of the capital’s most dynamic districts, the boutique embodies the contemporary evolution of the brand founded by Madame Woo Young Mi, celebrated…

PRADA OPENS ITS HONG KONG FLAGSHIP AT LANDMARK

  PRADA OPENS ITS HONG KONG FLAGSHIP AT LANDMARK   Italian luxury house Prada has inaugurated a new flagship at the heart of the prestigious Landmark complex in Central Hong Kong. Located at the corner of Des Voeux Road Central and Ice House Street within Landmark Alexandra, the new boutique spans more than 1,300 square…

SCHIAPARELLI ESTABLISHES ITS WORLD IN HONG KONG

  SCHIAPARELLI ESTABLISHES ITS WORLD IN HONG KONG   Schiaparelli opens its first Asian flagship in Hong Kong, marking a strategic milestone in the international development of the house. This new retail location follows the brand’s recent expansion, driven by its growing visibility on red carpets and its renewed presence in haute couture. As a…