The Book is divided into 4 parts. Customers can select from the different parts of the Book to adapt our creations to their brands.

Part 1 - The Market Study
As a preamble, this Book presents a consumer study initiated by philosopher Carl Yung, a market study classified into 4 archetypes. For each of these 4 profiles, we have defined 2 types of customer. We then combine the 4 consumer profiles into 4 themes. This Book also includes 40 colors from the COLORS  Book, divided into themes.

Part 2 - Streetwear forecasts
The second part is dedicated to the analysis of the 4 themes for the Streetwear market, and for each of them, PROMOSTYL proposes 2 segments, bringing you modernity for the constitution of forecasts: the Streetwear Easy and Premium segments.
For the Streetwear Easy or Premium market, we offer :

• an inspiring analysis page and colors,
• a page of men's and women's silhouettes,
• a section of referenced fabrics suggested by our experts, as well as prints designed by our experts.

In all, you'll find 8 innovative creative tracks for each consumer tribe profile.

Part 3 - Expert Favorites
The third part is dedicated to the Expert Market and our stylist's favorites of the season. Divided into 6 sections, you'll find for each of them :

• Inspirations,
• Colors,
• Technical drawings including high pieces, low pieces, large pieces and accessories,
• Men's and women's silhouettes,
• Referenced fabrics and downloadable prints in AI and PSD format, free of copyright!

Part 4 - References
At the end of the Book, you'll find the CMYK correspondences as well as the Book's 40 exclusive colors in detachable sheets, with Pantone and Coloro references for each.
You'll also find a list of our fabric manufacturers and agents around the world.

PROMOSTYL +   (Customer service)