It is divided into 2 parts, the 1st of which develops the sociological studies of consumer tribes, the 40 colors and PROMOSTYL's bias.

Part 1 - Annual trends

As a preamble, this Book presents the annual trends.

It then presents the classification of consumer archetypes according to the method initiated by philosopher Carl Yung.

The mapping schematizes our methodology and the classification of the 4 archetypes. For each of these 4 profiles, we have defined 2 types of customer.

In our approach, we combine the 4 consumer profiles into 4 themes.

Then we propose 40 colors from the COULEURS book, divided into themes.

Part 2 - Forecasts

The second part is dedicated to the analysis of the 4 themes and for each of them, PROMOSTYL proposes 2 axes, bringing you modernity for the constitution of forecasts. Basic and Sophisticated.

For each axis, we offer a double-page forecast analysis through a season, a detailed analysis and a focus on creative trends.

Then the season's essential forecasts in a selection of high, low, jacket and accessory pieces. Easy-to-use technical drawings available in Illustrator format.

As well as a selection of referenced fabrics suggested by our experts and prints designed by our experts.

Finally, a double-page spread of typical silhouettes representing the perfect look for the season.

This enables our customers to adapt all of these trends more effectively to their clientele.

The second axis, that of the Experts, offers the same design scheme.

And for each theme you'll find the same equivalents

In all, you'll find 8 innovative creative ideas for each tribe profile.

At the end of the Book, you'll find the CMYK correspondences and the 40 detachable color cards, with Pantone and Coloro references for each color.

You'll also find a list of our fabric manufacturers and agents around the world.

Customers can select from the various sectors of the book to adapt our creations to their brands.

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