Forecast Book
INFLUENCES
Forecast Book
INFLUENCES
The Influences forecast book provides an overview of societal changes and their consequences on the strong aesthetics that will lead the season.
It is composed of two parts, the first annual part that describes and deciphers megatrends and their consumer profiles, and the second, seasonal part that illustrates these trends through style and product developments.
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Extract from the AW24/25 INFLUENCES Forecast Book
Summary:
Annual part:
- Megatrends – p.3
- Consumer profiles – p.16
Seasonal part :
- Thème TECHNOLOGY – p.54
- Thème COUNTERCULTURE – p.72
- Thème LUXURY – p.86
- Thème NATURE – p.100
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