ICICLE CONCEPT STORE, THE SLOW FASHION GIANT

For 22 years, Icicle has been a slow fashion institution, dressing all the Asian stars. Born in Shanghai, the label has long chosen to work with environmentally friendly materials in a respectful way. The brand has just acquired the fashion house Carven and at the same time opened its latest store in Paris at the…

A store with an interplay of lights and reflections

Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist…