Atelier Tao+C designs a monochrome store for JHW

Simplicity reigns in the new JHW multi-brand men’s store. A single colour – grey – was chosen by Atelier Tao+C to cover the entire surface of the store located in the city of Zhengzhou in China, echoing the “Galactic Grey” concept – ON AIR Theme in the SS21 Colour Trend Book.