THE MAISON DE FAMILLE BY LONGCHAMP OPENS IN SHANGHAI

French luxury brand Longchamp inaugurated its new flagship Maison de Famille on October 28, 2025, at 12 Wukang Road in Shanghai’s former French Concession.
Housed in a beautifully restored historic residence, the 150 m² boutique has been reimagined as a true Parisian home.
Visitors are welcomed into a warm and elegant atmosphere that reflects the brand’s signature French art de vivre and timeless sense of style.

Far more than a retail space, Maison de Famille offers an immersive experience composed of several distinct rooms: a living room, dining area, library, indoor garden, and the Longchamp Café.
Each setting tells a story of heritage and modernity, highlighting artisanal craftsmanship and contemporary creativity.
The interior blends minimalist design, custom furniture, and archival photography to create a refined and intimate environment.

With this strategic opening, Longchamp strengthens its foothold in the Asian market while celebrating the encounter between French heritage and Shanghai’s cosmopolitan energy.
Maison de Famille stands as a cultural bridge between Paris and Shanghai, embodying the brand’s vision of elegance, authenticity, and modern sophistication.