H&M TAKES LE MARAIS BY STORM WITH ITS NEW FLAGSHIP STORE

H&M strengthens its Parisian presence with the opening of its new 1,000 m² concept store at 43 rue des Francs-Bourgeois, in the lively Marais district. Spread across three levels designed by an in-house Swedish team, the boutique offers a premium selection: womenswear, menswear, lingerie, beauty, accessories, as well as exclusive lines such as H&M Studio, H&M Atelier, and the latest collaboration with Glenn Martens.

Special attention has been given to architecture and customer experience. The first floor features a stunning glass roof that gives the space a grand atmosphere. On the ground floor, a curated “pre-loved second-hand” selection reflects the brand’s circular fashion commitment. About 100 vintage pieces, drawn from H&M’s archives and past collaborations, are showcased to meet the growing demand for responsible consumption.

This new flagship represents H&M’s move into a more upscale retail strategy while remaining aligned with its sustainability goals. Perfectly located in a district bustling seven days a week, it provides greater visibility and confirms the brand’s ambition to elevate its image in France.