A store with an interplay of lights and reflections

Studio 10 has designed this store spanning 120 square metres like an interplay of mirrors and reflections. Through the use and layering of reflective, translucent and transparent materials, combined with the Kvadrat green velvet curtain by Raf Simons and calibrated artificial lighting, the studio wanted to create a hierarchy between the elements and an ultra-minimalist…

The future of shopping is in physical stores

Even though the world is hyper-connected, technological progress is in full swing and e-commerce increasingly presents new gadgets to incite consumers to buy, physical points of sale remain the key commercial tool. Even labels that were launched in the digital arena, such as Sézane, are choosing at a certain stage of their growth to open…

These dual-faceted boutiques

The highest number of architectural concepts are tested in Asia. Clients are attempting to better understand the sometimes confusing offering presented to them. The infrastructures put in place are aimed at a luxury clientele always on the hunt for novelty, surprise and innovation. In Japan and China, we have seen two double-faceted boutiques playing on…