BALENCIAGA X AUTOMOBIL LAMBORGHINI

Balenciaga shifts into high gear with an exclusive capsule created in partnership with Automobili Lamborghini. Ready-to-wear pieces, jewelry, and accessories adopt the sleek codes of the Italian automaker, while the House’s iconic bags — Rodeo, Hourglass, Explorer, and Carrie — appear in unique, redesigned versions.

To mark the launch in stores, an immersive campaign fuses fashion and horsepower: customized Lamborghinis are parked in front of various flagships, including the Avenue Montaigne store in Paris. Digital content, streamed live, plays on a literal “drive to store” concept by following real routes to Balenciaga boutiques. Some locations, such as rue Saint-Honoré, also offer interactive experiences like driving simulators and immersive reality via Apple Vision Pro.

As part of its Balenciaga Art in Stores program, the House showcases works by artist Yngve Holen, reinterpreting automotive components through futuristic sculptures. This strategic partnership comes as Kering redefines its brand portfolio and Lamborghini, in full expansion mode, surpasses €3 billion in annual revenue.