TOMMY HILFIGER goes gaming!

After the collaboration with Roblox, it's time for the brand to create their own fashion game.

An interactive game from Hilfiger Ventures, Tommy Hilfiger's investment company, which aims to focus on gaming.

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FASHION VERSE is the result of a collaboration between the brand and gaming publisher Titing Production, and is a free downloadable game. In this game, it's all about creations and challenges, and you'll be able to create silhouettes for their avatar and trend boards through challenges!

A paid option will be offered if you wish to own more pieces or more advantages. To make the game as real as possible, you'll have the opportunity to vote for other users' looks and share their best outfits.

According to research and figures, the global video game market is booming, which is a golden opportunity for the game launch. The game is interactive, solidifying the link between the brand and the player, who can then become interested in the brand and thus a potential buyer.

Luxury brands are gradually getting into gaming, as was the case with Balenciaga and Fortnite or Ralph Lauren and Fortnite.

FASHIONVERSE will see the light of day on January 16, 2024, and will be available on IOS, Android and of course Netflix, which has since made games accessible on its platform.

Virtual pop-ups will be created, lasting two weeks and covering themes such as fashion, art, beauty and entertainment. During these pop-ups, challenges will be launched on the participating brands' campaigns, their creations, and rewards will be up for grabs!

"When Tommy approached us with the idea of the FashionVerse, we immediately realized that this was a golden opportunity we couldn't pass up." Kévin Segalla, PSG of Titling Point

TO YOUR SMARTPHONES ON JANUARY 16 !