MARC JACOBS' FIRST POP-UP IN THE UNITED KINGDOM IS SPARKLING

Marc Jacobs makes its London debut with an ephemeral space set up on Covent Garden's Piazza for the festive season, until December 3, 2023.

It's hard to miss this mirror-wrapped boutique, showcasing the brand-new RESORT 2023 collection.

Designer Marc Jacobs has opened a temporary boutique in London's Covent Garden district, attracting all eyes. If you're a fan of fashion, pop-ups and dazzling pieces, this is a must-see destination for you.

Designed by creative agency Backlash, this pop-up is the brand's first in the UK. Its location is strategic, anticipating the influx of tourists looking for Christmas gifts in this bustling district.

It takes the form of a gigantic mirrored box and heralds the launch of the brand-new "Resort 2023 Collection".

Inside, the boutique sparkles, ready to be the perfect backdrop for your next Instagrammable photo. And that's not all: Marc Jacobs has also taken over the Covent Garden tube platforms, installing a huge handbag swing at Tottenham Court Road station.

"A huge silver tote bag over 2.70 metres high draws attention to the pop-up location".

According to the company, "this specially designed space reflects the mood of the festive season with dazzling aesthetics, becoming an essential destination for unearthing unique gifts".

The Resort collection is in the spotlight. The Crystal Canvas Mini Tote Bag, star of the new campaign, is available exclusively in this store.

Other iconic bags and new arrivals feature silver hues, adorned with pearls or crystals, accompanied by a selection of small leather goods and jewelry.

The space also features "motifs of the iconic monogram", metallic inflatable letters and stars, inspired directly by the latest jewelry collection worn by Kim Kardashian in the campaign.

This pop-up will be open until December 3, as will the decoration of Covent Garden tube station and the immersive 3D installation at Tottenham Court Road station.

It looks like the region will be shining even brighter than usual for the festive season. After all, shine is the designer's favorite color.