ZIMMERMANN IN LE BON MARCHÉ, AN OASIS IN THE HEART OF PARIS

With a touch of the exotic, Australian fashion brand Zimmermann has set up shop at Le Bon Marché, offering Parisians a shopping escapade in a sun-drenched universe.
Nestled at 24 rue de Sèvres, this 300m2 pop-up promises an immersive experience, where Zimmermann’s glamorous summer aesthetic comes to life.

Inspired by the brand’s colorful DNA, the Zimmermann boutique at Le Bon Marché is designed as a multi-sensory oasis.
With its “beach club” decor and touches of vegetation, it invites visitors to immerse themselves in the sunny world of the brand. A sound carpet diffusing the gentle sound of the waves completes this warm, relaxing atmosphere.

Open from the end of April to August 2024, this extended pop-up at Le Bon Marché is a unique opportunity for Zimmermann to appeal to Parisians and tourists alike, while offering an exceptional shopping experience in the heart of the French capital.
Don’t miss this summer escape in the heart of Paris, where Australian fashion meets Parisian elegance.