WHITE MILANO

WHITE represents an international showcase on the global fashion scene dedicated to all-around ready-to-wear collections.  It is one of the most relevant and dynamic events during Milan Fashion Weeks attracting numerous buyers, media and fashion industry professionals from around the world. Milano Fashion Weeks can boast of more than 92 billion euros revenue and 80 billion export value.

WHITE MILANO

WHITE finds its place within a strong ecosystem made of more than 12.000 fashion companies and almost 90.000 fashion operators attending the Milano Fashion Weeks every year. Being present in the four Milano Fashion Weeks – WHITE Womenswear in September and in February and the new format WHITE RESORT in June, WHITE Sign of the Times has transformed via Tortona in the iconic Fashion District it is today, spreading across different locations.

WHITE MILANO

A trailblazing approach to the theme of sustainability is what characterizes WHITE from the beginning; it chose to employ environmentally friendly and zero waste setups, minimizing handling, which is the first source of global pollution, thanks to a km0 logistic system. WHITE’s commitment to the promotion of an all-around, ethical fashion system invests substantial resources with the aim of ensuring a controlled use of materials, up to a curated selection of 100% sustainable brands. The next edition will take place from 19 to 22 September in Milan, Italy.

WHITE MILANO