TOTEME OPENS ITS FIRST BOUTIQUE IN PARIS

Swedish brand Toteme has opened its first Parisian boutique at 27 rue du Faubourg Saint Honoré, in the heart of the eighth arrondissement.
Until now distributed through multi brand retailers and department stores, the label takes a new step with this standalone location.
Set inside a private townhouse, the boutique spans approximately 220 square metres and signals Toteme’s arrival in one of Paris’s most prestigious luxury districts.

The space was designed by longtime collaborator Halleroed Studio and draws inspiration from a residential interior rather than a traditional retail setting.
The ground floor presents women’s ready to wear, leather goods, shoes and accessories within a calm environment defined by limestone surfaces, restrained lines and a neutral colour palette.
Black and white photographs by Mikael Jansson and carefully selected Scandinavian furniture contribute to a quiet and contemplative atmosphere.

Upstairs, the boutique continues this intimate approach with a salon like setting that encourages a slower and more thoughtful discovery of the collections.
This Paris opening reflects Toteme’s vision of understated luxury, focused on durability, material quality and precision of cut.
By establishing a permanent presence in Paris, the brand strengthens its direct relationship with an international clientele drawn to refined, timeless and exacting fashion.