STELLA MCCARTNEY X H&M

The new collaboration between Stella McCartney and H&M marks a highly anticipated return to the fashion scene, nearly twenty years after their first partnership in 2005.
This second encounter was unveiled at the Fashion Awards in London, where several celebrities appeared wearing pieces from the collection, offering a widely shared preview ahead of its official release.
The British designer and the Swedish retailer revisit iconic elements from the McCartney archives, combining lace, shine, prints and signature cuts, infused with a distinctly contemporary energy.

More than a simple fashion capsule, the project reflects a strong commitment to sustainability.
The collection is developed using recycled and certified materials, in line with Stella McCartney’s long-standing dedication to responsible, animal-free fashion.
Alongside the launch, H&M and the designer are introducing a platform for reflection on innovation and ethical practices, bringing together industry voices to encourage a more transparent and conscious fashion system.

Through this collaboration, Stella McCartney and H&M tell a story of continuity and evolution.
This shared return celebrates two decades of creative dialogue while highlighting the transformations required within the fashion industry.
Scheduled for release in spring 2026, the collection promises to combine style, environmental awareness and global desirability.