Dossier
WOMEN
SOURCING
Dossier
WOMEN
SOURCING
Promostyl's forecasts are based on a Market Methodology and surveys carried out at the world's leading textile trade fairs.
The Sourcing Dossier is first divided into 4 Themes corresponding to the 4 Consumer Types: Technology, Counter Culture, Luxury and Nature. Then, each of these sectors is segmented into 2 distinct markets: Casual and Timeless.
Next you'll find the 6 “Coups de Cœur”, which are the result of forecasts by our Women sector experts.
These forecasts have been established independently of the characteristics of the Consumer Tribes. At the end of the document, you'll find contact details for our main Industrial Partners.
In total, Promostyl offers 56 Fabrics classified according to the segmentations of our Women Main Book.
HOW ARE OUR FAVORITES DEFINED?
They are the result of our Women's Expertise, which uses both the Forecasts described in the 4 Consumer Profiles and our knowledge of the Women's Market.
We offer fabrics corresponding to the 6 axes: Beach, Resort, Countryside, Weekend, Loungewear, Evening.
Each sample is defined by its composition, approximate price and brief description.
In addition to our selection of fabrics, the Color Range is presented.
These colors are defined by their Pantone and Coloro references.
Extract from Dossier SOURCING WOMEN
Contents :
- TECHNOLOGY Theme – p.6 - 7
- CONTERCULTURE Theme – p.10 - 11
- LUXURY Theme – p.14 - 15
- NATURE Theme – p.18 - 19
- GOLF Expert - p.22
- TENNIS Expert - p.23
- FITNESS Expert - p.24
- TEAMSPORTS Expert - p.25
- TREKKING Expert - p.26
- TRAIL RUNNING Expert - p.27
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