ROBERTO CAVALLI X SKIMS

From Italian retro glamour to a body-positive spirit, the Roberto Cavalli × SKIMS collaboration launched in June 2025 is setting the summer season on fire. Revealed on June 27, the 23-piece capsule blends Cavalli’s iconic prints (Fagianella, Light Zebra, and Tiger Face) with SKIMS’ sculpting and inclusive cuts, available from XXS to 4X.

The highlight is the campaign shot by Nadia Lee Cohen, set in a retro-chic world where Kim Kardashian wears a Tiger Face swimsuit and platinum blonde wig, alongside her mother Kris Jenner in a zebra caftan. The stylized photography, 1970s vibe, and theatrical glamour challenge the monotony of “quiet luxury.”

Beyond aesthetics, the collab reflects SKIMS’ strategy: offering swimwear that is luxurious, inclusive, and viral. Fausto Puglisi, creative director of Cavalli, praises Kim as a “modern Marilyn Monroe,” while near-instant reactions, quick sellouts, breakup rumors, and restock demands, confirm the enthusiasm.