May 04 - By Promostyl


Instagram has become in a few years the social network that has changed the customer experience. Indeed, Instagram is no less than 1.3 billion monthly active users worldwide whose main interests include fashion, beauty, sports, food and travel.

Image : “Le Grand Numéro de Chanel”, Chanel

The rise of influencer marketing has brought Instagram to the forefront. This evolution forces brands to rethink their digital strategy by adapting to the new generation that shares its daily life on social networks.

Previously, stores were meant to stock and sell products, but that's no longer enough: stores must be places of experience.


How do retailers position themselves in this new world? What are the techniques that work?


Making your store Instagrammable is to encourage visitors to take pictures and videos of their products, decoration, or even the windows. The goal is to arouse curiosity, and thus become a source of inspiration, sharing and communication on social networks to attract new customers.

The point of sale must be immersive, entertaining and aesthetically harmonious: a beautiful light and pleasant colors will perfectly fit in the Instagram feed of influencers.


To make themselves attractive, brands can rely on pop-up stores. Their ephemeral aspect is ideal to develop a digital strategy on Instagram around rarity and exclusivity. The customer experience is much more interesting and creates novelty.


The collaboration between Louis Vuitton and Japanese artist Yayoi Kusama has not gone unnoticed: the staging of giant sculptures, animated robots and all those buildings covered in colorful polka dots have created an unprecedented craze on our social networks.

A marketing strategy that goes beyond what we have seen before, mixing physical attractions to attract all eyes, and digital through Instagram filters, augmented reality experiences or video games.

All these lively and fun installations are very Instagrammable, and inevitably boost sales.

In our Trend Book FORECAST RETAIL 2023, we announced a focus on digital arts where retailers immerse us in a dystopian and interactive universe where the architecture of stores is inspired by the virtual world via games or augmented reality.

Image : Louis Vuitton x Yayoi Kusama in Tokyo, Louis Vuitton

The House is also very strong on exhibitions: "Louis Vuitton X" (Los Angeles) made a splash with its immersive, brightly colored sets, as well as "LV Dream" (Paris) with its ultimate Instagrammable spaces and Maxime Frédéric's signature café at Louis Vuitton pastries.

"LV Dream" is the perfect representation of what we predicted for RETAIL 2023: different rooms with hybrid settings, in a total artistic experimentation. It features graffiti reminiscent of militant slogans.

Image : LV Dream, Louis Vuitton


Chanel recently celebrated the House's iconic fragrances through a free exhibition called "Le Grand Numéro de Chanel".

Visitors were taken on an unprecedented journey through the olfactory universe, works of art, encounters, lottery games and other sensational surprises. All this in a multitude of spectacular installations.

For 2023, we anticipated that retailers would highlight the diversity of their products (here: perfumes) through a buffet of varied spaces. Codes and functions are being reborn to exacerbate our senses with amazing places. The visitor is fully immersed in the universe of the brand through multi-sensory collaborative spaces where the atmosphere is fun and playful (games, music, graffiti, travel, telephone, projections, mystery ...).

Image : “Le Grand Numéro de Chanel”, Chanel
Image : “Le Grand Numéro de Chanel”, Chanel
Image : “Le Grand Numéro de Chanel”, Chanel
Image : “Le Grand Numéro de Chanel”, Chanel


If there is one designer who will always surprise us with his playful and ambitious designs, it is Simon Porte Jacquemus.

Recently, it was at Galeries Lafayette Haussmann that the young designer shared his universe with the general public. The installations, each one crazier than the last, incredible immersive concepts and playful decors aroused a lot of enthusiasm in the visitors. It was a real dive into the fabulous world of Jacquemus!

Our predictions for RETAIL 2023 were also in line with Jacquemus' facilities. Indeed, the isolation we suffered during the health crisis makes the return to the outside world even more joyful. The street has become our playground: supermarket, laundry, florist, cafes... All the places where the different generations meet are highlighted to create a joyful and collective environment. The spaces are set up according to the brand's style, the furniture is modular and fun.

Image : Galeries Lafayette Haussmann x Jacquemus, Galeries Lafayette
Image : Galeries Lafayette Haussmann x Jacquemus, Galeries Lafayette


Marine Serre's Selfridges Corner Shop in London has recently opened a space with creative customization workshops. Customers have the opportunity to upcycle t-shirts made from the brand's core materials.

Our predictions are good: new collaborative spaces are emerging and suggest RECYCLING / UPCYCLING workshops for better consumption.

The workshop is open until May 13, 2023.

Image : Selfridges Corner Shop Marine Serre, Tim Charles